With the debut of the AppStore come a number of native applications that replicate the functionality of already extant iPhone-optimized Web sites. The impetus for creation of native applications has, thus far, been driven by the ability to use location sensitivity, access to the camera, and other iPhone technologies that are conventionally inaccessible through MobileSafari.
Google Mobile
Google’s native search application for the iPhone and iPod touch is simply an interface to the popular engine with location awareness — essentially the only advantage this application holds over the mobile-optimized Web site. Like other location-aware applications, Google may ask whether or not you wish to allow use of your current location.
Clicked search results are, as should be obvious, launched in MobileSafari.
The application has a settings screen that is accessible by pressing the grey circled italic “i” in the upper right corner of the Apps screen. In the settings pane, you can configure Google to search your contacts, previous searches or websites. You can turn Google suggestions on or off and even turn on Safe Search. Safe Search will not pull up any adult topic returns in the search results. Finally you can clear your search history.
The “Explore More Google Products” button brings you to a page that shows all of Google’s Apps on one screen. Touching one of those App icons results in Safari launching and bringing to that application.
MySpace Mobile
Once you’ve logged into the MySpace application you are presented with your own personalized home screen. You have immediate access to your mood settings, profile, Friends Status and Mood, Friends Updates, Comments, bulletins, and the ability to search for other people. The interface feels a bit cramped on the iPhone’s screen. Along the bottom you’ll find a row of five buttons that immediately jump to home, mail, requests, friends, and photos.
The My Friends section allows you to see your top friends, all of them, those that are online, new friends, and friends with birthdays. You also have complete access to your MySpace email. You can visit your inbox, compose messages and even see your sent, saved and trashed emails. The Mail icon at the bottom of the Apps screen notifies you when you have new messages by displaying a white plus-sign inside of a red circle.
Photo access is accomplished via the Camera Photo icon at the bottom of the Apps screen. You can touch the “Add Photos” button and add them directly from the iPhone’s camera or from your iPhones photo library. Basic editing allows you to delete photos from your MySpace profile.
eBay Mobile
The popular auction Web site comes to the iPhone and iPod touch. When the application is launched and you’ve logged in, you can immediately search for an item or check the status of your various activities. You can also check the status of something you are selling, auctions you are watching or winning, auctions you’ve were outbid on, or items scheduled or unsold.
The app also features a miniature version of My eBay. It shows you active items and items where the auctions have ended at a glance that you are watching, items you are buying or selling.
Overall the program works well, and it’s responsive — even on EDGE.
AOL Radio
AOL’s Radio App for the iPhone and iPod touch is a native streaming application that is also location aware. Once you confirm access to your location it reveals local radio stations that provide streamed radio programming in your area. In the Houston Bay Area, the app revealed four stations: 100.3 KILT, CNN 650 Radio News, HOT 95.7 and Sports Radio 610. Other locales like Atlanta, Baltimore, Cleveland, Los Angeles, etc. are offered.
Tapping the stations button displays stations that AOL recommends, “What’s New,” AOL and CBS Radio, Genres, and AOL’s spinner.com. Even on an iPhone using EDGE exclusively, there was no noticeable interruption
When a call is received while audio is streaming in AOL Radio, the music fades and your call rings through. If you decline to answer AOL Radio starts up where it left off with out a hitch. However if you accept the call and subsequently finish that call you have to re-launch AOL Radio. It does not automatically restart. This follows the rules Apple has for apps developed for the iPhone.
The Favorites button opens up a screen that will either display your favorite streaming radio stations or individual songs you’ve marked as favorites. Songs are added by touching the magnifying glass next to the album art. You can find the song in iTunes or on AOL Music. A “Remember This Song” feature allows you to add a song to your favorites. Finally, there is a Recents button that does exactly what it says - tracks your recent stations you listened to.